About TSG
At Titan Sports Group, we believe great college athletics programs are built on strong, supported leaders. Today’s landscape — marked by NIL complexities, conference realignment, increased transfer activity, and growing expectations for student-athlete well-being — demands more of athletics administrators than ever.
We specialize in empowe
At Titan Sports Group, we believe great college athletics programs are built on strong, supported leaders. Today’s landscape — marked by NIL complexities, conference realignment, increased transfer activity, and growing expectations for student-athlete well-being — demands more of athletics administrators than ever.
We specialize in empowering leaders at every level — from senior executives to operational managers — with tailored consulting, professional development, and actionable strategies to navigate change with confidence.
Our Expertise
Founded by Jim Booz, who brings nearly 30 years of executive-level experience in collegiate athletics, Titan Sports Group possesses a deep understanding of the complex challenges and opportunities facing today’s athletic departments. Jim serves as a trusted advisor, providing strategic counsel across a broad range of areas — from governa
Founded by Jim Booz, who brings nearly 30 years of executive-level experience in collegiate athletics, Titan Sports Group possesses a deep understanding of the complex challenges and opportunities facing today’s athletic departments. Jim serves as a trusted advisor, providing strategic counsel across a broad range of areas — from governance and compliance to organizational leadership — and draws upon an extensive network of subject matter experts to deliver specialized expertise as needed, ensuring comprehensive support for every client.
Services
Services
- Governance Assessments & Strategic Advisory
- Strategic Planning & Operational Assessments
- Conference Membership Strategy & Transition Advisory
- Executive & Coach Search Placement
- Leadership Development & Team Building
- NIL Education, Policy Development & Compliance Support
- Compliance Assessments
about Jim
Jim Booz | President & CEO
With nearly three decades of leadership in collegiate athletics, Jim Booz brings unmatched expertise to universities navigating today’s rapidly evolving landscape. During his 13 years at the University of Virginia, Jim served as Deputy Athletics Director, where he oversaw major operational areas, led strategic planning initiatives, and i
With nearly three decades of leadership in collegiate athletics, Jim Booz brings unmatched expertise to universities navigating today’s rapidly evolving landscape. During his 13 years at the University of Virginia, Jim served as Deputy Athletics Director, where he oversaw major operational areas, led strategic planning initiatives, and implemented the university’s Name, Image, and Likeness (NIL) program. His previous leadership roles at Vanderbilt University and the University of Georgia further cement his reputation as a trusted advisor in college sports.
Jim partners with university leaders to help them adapt, innovate, and position their programs for long-term success. From evaluating organizational structures to developing forward-thinking policies and building leadership capacity, he delivers insights grounded in extensive hands-on experience. His mission is to help institutions not just keep pace with change, but lead it—aligning athletic programs with their broader goals and values.
Jim is married to his wife Dr. Chris Booz and proud father to Claire, Maggie & Frances.